Gary Vaynerchuk is one of the most popular entrepreneurs of today. With nearly five million followers on Instagram and nearly two million subscribers on YouTube, Gary is well known to successful entrepreneurs such as Tony Robbins, celebrities like Logic and even teenagers and kids. Who would have imagined teens looking at an entrepreneur like Gary, is not it?
Gary did not win followers on Instagram from anywhere. One can easily say that his Instagram gives a lot of value, is very authentic and always manages to look cool and not cheesy or cliche. A glance at Gary's profile teaches you a lot. So we've put together a list of things you can learn from a growing 4.9 million entrepreneur.
1. Give infinite value
When people follow a company or brand on Instagram, they expect to benefit from it. Whether it's motivational quotes, advice or behind the scenes, they want to see how they can be better at following you. Gary Vee wants above all to give value for free.
It downloads two to four photos or short clips each day, regularly goes online and always records Instagram stories. In every content shared by Gary, he offers value. He gives advice, motivates people and helps.
What makes him unique, however, is that he talks about things that nobody talks about. His voice and his message are unique, and people like to hear what he has to say. And he says a lot. It does not matter that it already downloads a lot of content, even its legends are long and rich in values.
He says what he thinks his followers should hear, asks questions that will receive comments, and that's all in his voice, which is important because he writes his own legends.
2. Do not make cheese content
If you want to offer a good value for money, do not make it corny. Stay away from phrases like "Nothing is impossible. The word itself says "I am possible" and "be happy". The quotes are overused.
Gary is another person who writes quotes on pictures, but he and his team manage to not make them look lame. First, they do not use images from Unsplash backgrounds or bright colors; they use images of him, usually candids. (Although there is nothing wrong with Unsplash pictures or ordinary backgrounds.) Then they do not add quotes from other people, they add hers.
People want to see something different. They want to see what you can offer them while giving your Instagram posts a cool look (or pretty, or badass, or whatever your brand is).
3. Stick to your brand
Speaking of brand: stick to it! If you take a look at Gary's Instagram profile, you'll notice that nothing seems out of place. He uses the same font, sticks to black, white and red, appears in virtually all images or videos and uses the same logo / signature.
When you look at an article by Gary Vee, even if it's not there, you know it's his article based on style. That's what you want for your Instagram photos. You want people to know that the photo belongs to you without having to look at the top right for the user.
Determine what your brand looks like and be consistent with your content. Be reliable because most people are not fans of change. However, this does not only concern the appearance of your Instagram, but also the way it feels.
Yes, its appearance will make you unforgettable, but I can spot a quote from Gary because he has made his tone clear. Like in, if I read a quote, I can hear his voice in my head with accent and everything. That's what you want to aim for.
4. Be sincere
Gary hates someone because he curses a lot. He also tends to look angry when he delivers a motivational speech, but he is not really angry, but passionate. The fact is that some people do not like it because it seems to hate people that it is trying to motivate.
The great thing about Gary is that he does not make fun of people who say it. He stays true to his identity and he does not apologize for what he does or how he does it. Of course, because of that, there are people who love and love it (millions, in fact). They love its authenticity and we all like to follow real people.
If you want to succeed on Instagram, you must understand very quickly one thing: your followers are not stupid. People assume that their subscribers will not understand that they do not manage their Instagram account, but people are much smarter than that.
If you want to use an Instagram account, be the only one and use it and be authentic. Do not hide who you are and do not apologize. People will love you for you just like Gary fans like him for him.
5. Practice what you preach
There are a million Instagram accounts that give inspiring tips in the form of quotes on images, but I bet you that most of these accounts do not follow their own advice. We are all guilty of this, but Gary does not give advice or write inspirational quotes that he himself has not applied.
He proves he is not a fraudster by constantly sharing stories about what he did in his life, what he's currently working on, and even uploading stories to Instagram when he goes to another meeting or about to fly. He says "hustle" and he really does.
You can see his process, his backstage, and that inspires you. It's not just about downloading content, it's about downloading content that shows you're worthy of giving advice. It's about sharing your life and letting people in.
If you want to give advice, make sure you have followed it and keep doing it. Show your fans too.[ad_2]